Our Success

Real Partnerships, Real Results

From football to Formula 1, our campaigns are built on data-driven strategy and genuine cultural fit — here's a look at how we've helped brands turn sports and esports partnerships into measurable growth.

1. OANDA × New York Red Bulls – Red Bull Media House – Red Bull Formula 1

OANDA partnered with the New York Red Bulls, integrating with Red Bull Media House and Red Bull Racing (F1) to align its brand with high-energy, high-performance environments.

The initiative's success led to its renewal for a fourth consecutive year, showcasing the long-term value of this impactful collaboration.

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OANDA and New York Red Bulls partnership
Red Bull OANDA
Oanda X New York Red Bulls

Objective

OANDA sought to expand its footprint in the US by building strong brand recognition among traders and high-net-worth investors. The goal was to position the brand in a high-energy environment that aligned with the speed, precision, and confidence of financial trading.

Idea

Alongside our partners Elite Sports Marketing UK, we identified a powerful partnership opportunity with the New York Red Bulls, enhanced through integration with Red Bull Media House and Red Bull Racing (F1) — aligning OANDA with properties that embody adrenaline, passion, and high-performance decision-making.

Process

Through extensive data-driven research and competitive benchmarking, we structured a high-impact three-way deal that maximized brand visibility across football, Formula 1, and adventure sports. Every asset was chosen to validate OANDA's positioning as a trusted, performance-oriented trading partner.

Results

In three years, brand awareness surged by 100%, with strong recall among key trading demographics. The campaign also enhanced OANDA's credibility with its HNI client base, contributing to a significant ROI. Now entering its fourth consecutive year, the partnership was renewed and stands as proof of long-term value creation and brand alignment.

2. MSport × Chelsea FC

MSport partnered with Chelsea FC to strengthen its presence in Africa, leveraging the club's deep-rooted connection with African football legends.

The partnership boosted brand visibility and trust among African fans by aligning MSport with a club that resonates culturally across the region.

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MSport and Chelsea FC partnership
MSport Chelsea FC
MSport X Chelsea FC

Objective

MSport, already partnered with Borussia Dortmund, aimed to expand its footprint in Africa by securing a regional sponsorship with a top-tier European football club that held strong cultural relevance in the region.

Idea

In collaboration with our partners at Elite Sports Marketing UK, we initiated a focused search for elite football clubs with deep, authentic connections to African football fans. The challenge: most major clubs already had global deals in the betting category, limiting viable options.

Process

After a detailed market evaluation, Chelsea FC emerged as the ideal partner. The club holds a rich legacy of African football legends — including Didier Drogba, Michael Essien, John Obi Mikel, Salomon Kalou, and Samuel Eto'o — making it a natural fit for MSport's ambitions in Africa.

Results

The partnership significantly boosted MSport's brand awareness across the African region, tapping into Chelsea's historic resonance with fans and leveraging the power of football legends to build trust and visibility.

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We're ready to activate your next big move. By leveraging its strengths, Arka Alliance is positioned to lead brands, rights-holders and fans into the next era of sports and esports marketing.

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